POOF® has been a loved toy brand for generations! POOF® toys provide hours of indoor and outdoor fun. Our foam balls are great for helping kids learn the basics of many classic sports! Check out our selection of water toys to make the next pool, beach, or lake day a blast! Don’t forget about the Max Boom™ line, a great way to get kids active! Whatever the occasion is, there is sure to be a perfect POOF® toy to make everyone happy!


Whether it’s playing a game of touch football at the park, or launching a plane into the summer sky, POOF® toys create lasting childhood memories, and have been an icon of active entertainment for over thirty years. The POOF brand continues to be a frontrunner in active fun for children of all ages, and is the world’s leading manufacturer of foam sports balls, many of which are made in the USA